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3 min readDemystifying Trust / Helping You Become Trust+
Hey Friend, Last week, I wrote about why net trust positivity matters more than aiming to be 100% trustworthy at all times. This week, I want to take it one step further. Trust isn’t just a feeling or vibe, and it's not subjective either. Our research shows that it’s made up of eight specific, observable, and measurable elements: Reliability: Doing what we say we are going to do, when and how we say we are going to do it. We can be counted on to be consistent. Credibility: Possessing the...